❞ My clients operate in highly specialized, premium markets where the audience is limited and every interaction counts. I help them with human-first outreach.
25 years in DACH B2B sales and creator of BizXpand's TrueReach™ Revenue Engine. Helping your team build your own revenue engine.
With a technical background — I started out as a hardware/software developer — I bring engineer-style structure and discipline to go-to-market strategies, combining analytical rigor with practical execution.
Before founding BizXpand in 2010, I worked as a revenue-carrying sales manager for international software and IT-services companies across Germany, Austria, and Switzerland — so I know first-hand what it takes to sell in DACH’s high-ticket, long-cycle B2B environments.
I’m a native German speaker, Austrian by birth, and I live with my family in Vienna. My day-to-day mission: to help you build a sustainable, culturally aligned, high-performance revenue engine — without the fluff, without large budgets, and without over-promising.
Outside of BizXpand, I offer you the same strategic depth that helped dozens of companies grow their DACH customer base — but in a lean, accessible, coaching-style format that gives you control and ownership.
Years perfecting go-to-market success in DACH for my Clients
B2B companies I’ve helped win their DACH customers
Initiatives that delivered measurable pipeline
